Q1 2021 Performance of Top Shopping Apps on iOS in the UK

In the first quarter of 2021, the UK's iOS platform saw varying performances among the top shopping applications. Data provided by Sensor Tower offers a glimpse into the user engagement and popularity of these apps.

Amazon experienced a downward trend in downloads, starting at 87K in the last week of December and dipping to 58K by late March. However, its weekly active users remained robust, beginning at 2.15M and ending the quarter with a slight increase at 2.16M.

Shop: All your favorite brands, powered by Shopify Inc., also saw fluctuations with downloads peaking at 74K in early January before falling to 50K towards the end of March. The app's weekly active users saw a high of 255K in the first week of January, dropping to 250K by the end of the quarter.

SHEIN - Shopping Online displayed a positive trend with downloads increasing from 38K in the last week of December to a notable 66K by the end of March. Weekly active users showed impressive growth, starting at 725K and surging to over 1.35M, indicating a strong uptake in user engagement through the quarter.

eBay Marketplace: Buy and Sell saw a mixed trend in downloads, starting at 51K and experiencing a drop to 39K by the end of March. The number of weekly active users began at 2M and exhibited a slight decline to 1.84M over the same period.

Lastly, Vinted.co.uk witnessed an increase in downloads from 14K to a peak of 49K in mid-February, before settling back down to 34K. Its active users showed a steady increase from 358K to 453K in mid-March, before a slight retraction to 440K.

These figures reflect the dynamic nature of the mobile e-commerce landscape in the UK, with Sensor Tower providing more detailed insights on these trends. The data points to a competitive market where user preferences and behaviors evolve rapidly, impacting the performance of these shopping apps on the iOS platform.