Q1 2021 Performance of Top iOS Shopping Apps in Europe

European iOS users have shown varying engagement with the top shopping applications throughout the first quarter of 2021. Sensor Tower data reveals the performance of these apps in terms of downloads and weekly active users.

Starting with SHEIN - Shopping Online, downloads saw an upward trend from 268K in the last week of December to over 511K by the end of March. Weekly active users also surged from 4.38M to nearly 8.77M in the same period, indicating a strong growth in user engagement.

On the other hand, Vinted: Sell vintage clothes experienced a peak in downloads in the first week of January, reaching 461K, followed by fluctuations and a notable increase to 455K by the end of March. Its weekly active users presented a steady increase from 2.2M to almost 2.93M by the quarter's close.

The AliExpress Shopping App maintained a consistent download pattern, starting at 244K and peaking at 362K in late January, then leveling to around 297K by March's end. The active user base grew from 7.49M to a significant 9.19M, showing robust user retention.

Wish: Shop and Save saw a gentle decline in downloads from 184K to 162K in mid-March, before a slight recovery to 162K. Its weekly active users experienced a more pronounced drop from 6.94M to 5.6M over the quarter.

Lastly, for Amazon, downloads dipped from 235K to a low of 143K in late March, followed by a modest rebound to 156K. The weekly active users showed resilience, with an initial 5.1M dipping to 4.9M mid-quarter, then recovering to over 5.12M by the end of March.

While the revenue data for these apps was not provided, the download and active user trends offer valuable insights into consumer behavior on the iOS platform in Europe's shopping category. For more detailed analytics and insights, Sensor Tower's platform remains a go-to resource.