Q1 2021: Top iOS Lifestyle Apps in Brazil Show Varied Performance

Sensor Tower's latest data offers an insightful look into the performance of the leading Lifestyle applications on the iOS platform in Brazil for the first quarter of 2021. Here's an overview of how these apps fared in terms of downloads, revenue, and weekly active users.

Tinder: Chat, Dating & Friends maintained a steady presence with revenue fluctuating around the $100K mark, reaching a peak of $115K in mid-March. Downloads saw a slight decline from 38K to 31K over the quarter, while weekly active users dipped from 1.09M to 941K by the end of March.

Dating App - Inner Circle showed consistent revenue with numbers hovering around the $30K area. The app experienced a gradual increase in downloads, starting at 5.6K and ending the quarter at 7.3K. Weekly active users saw a growth trend, starting at approximately 49K and rising to over 60K.

happn — Dating app witnessed its revenue decline from $24K to $20K over the period. Downloads peaked at 11.3K in mid-January and later stabilized around 9K. The app's weekly active users peaked at 236K in mid-January before decreasing to close to 199K by the end of March.

GetNinjas para Profissional, a local app, showed an initial spike in revenue from $5.7K to $15K in early January, then a general downward trend settling around $10K. Downloads surged from 4K to 8.1K in the first week of January, later fluctuating and ending the quarter at 5.5K. Active users showed growth in January, reaching over 15K, before ending the quarter just above 13.5K.

Badoo: Dating. Chat. Friends saw revenue ranging from $10K to $12K throughout the quarter. The app's downloads remained relatively stable, with a slight increase from 11.7K to 13.5K. Weekly active users showed a positive trend, increasing from 279K to 309K by the end of March.

For deeper insights into the performance of these iOS Lifestyle apps and others in the Brazilian market, Sensor Tower's full suite of analytics tools is available for further exploration.