AI Insights · Timothy · April 2021
UK's Top 5 iOS Dating Apps Performance in Q1 2021
Explore how the leading dating apps fared on the iOS platform in the UK during the first quarter of 2021. Sensor Tower provides a glimpse into the download and usage trends of these popular applications.
In the first quarter of 2021, the UK's dating scene on iOS was dominated by a few key players, according to data from Sensor Tower. Let's take a look at the performance of the top five dating applications in terms of downloads, revenue, and weekly active users.
Yubo : Make new friends kicked off the quarter with a slight dip in revenue, starting at $88K and finishing at $80K. Downloads peaked in the first week of January with approximately 33K but experienced a gradual decline to 19K by the end of March. Despite this, weekly active users showed an overall increase, starting at 339K and growing to 419K.
Tinder: Chat, Dating & Friends, a household name in the dating app market, saw its revenue fluctuate, reaching a high of $848K in mid-January before settling at $527K by the end of March. Downloads remained relatively stable, hovering around the 25K mark each week. The app's weekly active users showed a steady increase from 968K to just over 1M by late March.
For Bumble: Dating & Friends App, revenue saw a steady performance with a peak of $251K in the second week of January. Downloads showed a slight decrease from 16K to 14K over the quarter. The app's active user base saw some fluctuations but ended the quarter with a slight decline from 295K to 286K weekly active users.
Hinge Dating App: Match & Date experienced a fairly consistent revenue stream, ranging from $93K to $115K. Downloads started at 11K and saw a modest increase to nearly 12K by the end of the quarter. The app's weekly active users saw a slight dip from 256K to 252K over the three months.
Lastly, Plenty of Fish Dating App showed a revenue increase from $91K in the last week of December to $106K in the final week of March. Downloads remained steady, with a slight peak at 9.6K in mid-February. The weekly active users of the app had a minor fluctuation but ended the quarter on a lower note, dropping from 101K to 95K.
For more detailed insights and performance metrics of these and other apps, Sensor Tower's comprehensive data platform is the go-to resource for understanding the app marketplace trends.
