AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Dating Apps on iOS in Brazil
A glimpse into the 1st quarter of 2021 for the top dating apps on the iOS platform in Brazil, highlighting downloads and user activity trends.
In the first quarter of 2021, Brazil's iOS platform saw significant activity among the top dating applications. Sensor Tower provides an analytical perspective on these apps' performance, focusing on downloads and weekly active users.
Tinder: Chat, Dating & Friends, published by Tinder Inc., maintained its popularity with downloads starting at roughly 39K in the last week of December and slightly declining to about 31K by the end of March. The app's weekly active users showed a downward trend from over 1M in the final week of December to just under 1M by the end of March.
Inner Circle, by Circle Imperium B.V., also experienced a slight decrease in downloads, from 5.6K to 7.3K, while its weekly active users saw a gradual increase from approximately 50K to 60K in the same period.
The happn — Dating app showed an initial increase in downloads from 7.6K to around 11.3K in mid-January, followed by a drop to about 9K by the end of March. Its active users peaked at around 236K in mid-January before decreasing to just under 200K by the quarter's end.
Badoo: Dating. Chat. Friends saw a steady number of downloads, hovering around 13K throughout the quarter, with a peak at 14K in mid-March. The app's weekly active users increased from approximately 279K to 310K, showing a consistent upward trend.
Lastly, Grindr - Gay Dating & Chat experienced a slight decrease in downloads from 5.4K to 4K, while its weekly active users showed more stability, ranging from around 150K to 155K during the quarter.
For more detailed insights, readers can visit Sensor Tower, which offers in-depth analytics on app performance trends.
