AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Books Apps on iOS in Australia
Explore the first quarter performance of the leading Books apps on the iOS platform in Australia for 2021. Sensor Tower provides a detailed look at app trends in downloads, revenue, and active users.
In the first quarter of 2021, the Books category on the iOS platform in Australia saw significant activity among its top applications. Data from Sensor Tower highlights the trends in downloads, revenue, and weekly active users for these apps.
GoodNovel - Stories & Novels experienced fluctuating revenue, peaking at $38K in early February and then settling around $33K towards the end of March. Downloads began at approximately 2.5K in late December and saw a dip to around 1.2K in mid-January, with a slight rebound to 1.9K in late March. Weekly active users showed an upward trend, starting at 4K and growing to over 5K by the end of the quarter.
Dreame - Read Best Romance showed a varied revenue pattern, with a notable peak of $40K in the last week of March. Downloads for Dreame decreased from 1.1K in late December to under 800 by the end of March. However, weekly active users remained relatively stable, starting at 8.1K and rising to 8.3K by the quarter's end.
Radish Fiction had consistent revenue in the range of $10K to $14K throughout the quarter. Downloads saw a significant increase to 1.1K in early February, followed by a general decline to 680 in late February, but rebounded to 1.1K by the end of March. Active users for Radish Fiction declined from 4.4K to 3.1K in late February, before rising back to 4.7K.
Wattpad - Read & Write Stories displayed a revenue trend with some fluctuation, ranging between $7K and $10K. Downloads started at 5.6K and experienced a gradual decrease to 3.4K by late March. However, weekly active users saw a significant upward trend, starting at around 190K and reaching over 287K by the end of the quarter.
Kiss - Read & Write Romance had a dramatic increase in revenue from $1.8K at the end of December to a peak of $21.6K in mid-February. Downloads for Kiss also saw a massive jump to 3K in early February, although this settled down to around 600 by the end of March. Weekly active users reflected this trend, with a peak of 4.7K in mid-February before stabilizing to approximately 2.3K.
For more insights on app performance, Sensor Tower's comprehensive data provides a deeper understanding of market trends and user engagement.
