AI Insights · Timothy · April 2021
Top 5 Auto Apps on iOS in Brazil, Q1 2021 Performance Analysis
An overview of the performance of the leading auto applications on the iOS platform in Brazil for the first quarter of 2021, as provided by Sensor Tower.
In the first quarter of 2021, the auto app category witnessed varying performances among the top apps on the iOS platform in Brazil. Sensor Tower provides comprehensive insights into these trends, and here we encapsulate the key data points for the top five auto applications.
BimmerCode for BMW and MINI showed a notable increase in revenue, peaking at $288K in mid-February before tapering off to $104K by the end of March. Downloads reached their highest at 45K in late March, while weekly active users remained steady at 12K in the weeks reported.
Carly — OBD2 car scanner experienced fluctuations in revenue, with notable spikes to $160K in mid-February and $147K in mid-March. The app's downloads saw a modest peak of 6K in mid-January and mid-March, but otherwise remained low.
Carista OBD2 had a mixed revenue performance, ascending to $165K in the first week of January and then varying across the quarter, ending with $115K in the last reported week. Downloads for Carista OBD2 were minimal, with a small peak at 19K in mid-February.
Car Scanner ELM OBD2 saw a consistent revenue in the $40K-$95K range throughout the quarter. The app's downloads were strong in January, maintaining over 250K, but saw a sharp decline to just 3K by the end of March. Weekly active users followed a similar downward trend, from a high of 208K in mid-January to 66K by the end of March.
Lastly, BimmerLink for BMW and MINI had relatively stable revenue, with a notable increase to $88K in late March. Downloads were negligible for most of the quarter, with a minor increase to 1K towards the end.
These figures highlight the dynamic nature of the auto app market in Brazil on the iOS platform. For further insights and detailed analytics, Sensor Tower's platform remains a valuable resource.
