Apparel App Insights for Q1 2021 in Latin America: iOS Platform Performance

The first quarter of 2021 has been a dynamic period for apparel applications on the iOS platform in Latin America. Data from Sensor Tower provides valuable insights into the performance of the top applications in this category.

SHEIN - Shopping Online, despite generating no revenue, saw a steady increase in downloads, starting the quarter with 167K and peaking at 240K in the final week. The app also experienced a rising trend in weekly active users, escalating from 1.65M to 2.56M over the quarter.

ZARA maintained a consistent download rate, beginning with 24K and ending with 22K. Active user numbers fluctuated slightly but showed an overall stable trend, starting at 163K and concluding the quarter with roughly 160K active users.

Lyst: Shop Fashion Brands presented a mix of ups and downs in downloads, with an early quarter high of 25K dropping to 13K, before rising back to 16K by the end of March. Weekly active users saw a peak of 38K in early February, which then tapered to around 35K by the end of March.

The app Airycloth - Women's Fashion witnessed a notable spike in downloads in the first week of January, reaching 34K, but this figure gradually decreased to 15K by the quarter's end. Weekly active users saw a high of 29K in the first week of January, which then stabilized to around 16K.

Lastly, adidas experienced a high download number of 24K in early February, which decreased to 14K by the end of March. The app's active users remained relatively stable, with a slight peak of 190K in early February, concluding the quarter with 170K active users.

For more detailed insights and data on these and other mobile applications, Sensor Tower's platform offers comprehensive analytical tools and reports.