Q1 2021 Performance of Top Apparel Apps on iOS in the UK

In the first quarter of 2021, the UK's iOS platform saw significant activity among the top apparel apps. With data provided by Sensor Tower, we can observe the performance trends in terms of downloads and weekly active users.

SHEIN - Shopping Online, published by ROADGET BUSINESS PTE. LTD., saw a steady increase in downloads starting from 38K in the last week of December 2020 to a peak of 66K in the final week of March 2021. Weekly active users showed a remarkable upward trend, rising from approximately 725K to over 1.35M in the same period.

Vinted.co.uk experienced a surge in downloads in early January, reaching nearly 34K, followed by a more consistent pattern averaging around 40K downloads weekly. Weekly active users peaked in mid-March with 454K users before a slight dip to 440K by the end of March.

For JD Sports, downloads began at 46K in late December but saw a decrease over the quarter, stabilizing around 29K by March end. Weekly active users fluctuated modestly, with a slight decrease from 191K to around 160K over the same timeframe.

Depop | Buy & Sell Clothing showed a decline in downloads from 26K in December to around 22K by the close of March. However, weekly active users increased significantly in late February, reaching over 653K, then slightly dropped to 599K by the quarter's end.

Lastly, ASOS - Discover Fashion Online had a fluctuating download count, peaking at nearly 30K in early February, with a dip to around 22K by March end. The app's weekly active users saw a small but steady increase, from 293K to approximately 296K during Q1 2021.

For more detailed insights and data, Sensor Tower's platform offers comprehensive analytics and reporting on app performance across various regions and categories.