Q1 2021 Performance of Top Apparel Apps on iOS in France

In the first quarter of 2021, the French iOS apparel app market saw varied performance among top applications. Sensor Tower's data provides a glimpse into the user trends and download patterns during this period.

Vinted: Sell vintage clothes, with its sustainable fashion appeal, maintained a steady download pattern, peaking at 59K in mid-January before a gradual decline to 33K by the end of March. The app's weekly active users (WAU) showed a more optimistic trend, growing from 1M at the end of December to nearly 1.14M by early March, before slightly dropping to 1.14M by the quarter's end.

SHEIN - Shopping Online experienced a significant surge in downloads, reaching a peak of 50K in late January, and concluded the quarter even stronger with 56K downloads in the last week of March. The WAU for SHEIN also reflected positive momentum, climbing from 678K to over 1.15M in the same time frame.

Zalando – Online fashion observed a high in mid-January with 32K downloads, followed by a dip and then a modest recovery to 20K by March end. The app's active users reached a peak of 419K mid-quarter but ended slightly lower at 370K.

For Nike: Shoes, Apparel, Stories, downloads varied across the quarter, with an initial 20K in mid-January, a decrease to 14K towards February's end, and a slight rebound to 15K by March 29th. The WAU showed resilience, increasing from 326K to 385K in late March, before a slight decrease to 369K.

Lastly, ASOS - Discover Fashion Online downloads saw fluctuations, with a high of 20K in the third week of January, followed by a drop to 14K by the close of the quarter. The WAU for ASOS peaked at 331K in mid-January, then experienced a drop, stabilizing around 271K by quarter's end.

These trends highlight the dynamic nature of the apparel app market in France on the iOS platform. For deeper insights into the performance and competitive analysis, Sensor Tower's comprehensive data and reports offer detailed perspectives.