European iOS Apparel Apps Show Steady Engagement in Q1 2021

The first quarter of 2021 has seen substantial activity in the apparel app category on the iOS platform in Europe. Data provided by Sensor Tower offers a glimpse into the performance of the top five apps in this segment.

SHEIN - Shopping Online maintained a strong presence with downloads starting at 268K in the last week of December and hitting a peak of 512K by the end of March. The app's weekly active users (WAU) followed an upward trend, beginning with 4.4M and surging to nearly 8.8M WAUs.

Vinted: Sell vintage clothes experienced a significant spike in downloads in the first week of January, reaching 461K, before stabilizing around 300K to 400K for most of the quarter. The app's WAUs saw a steady increase from 2.2M to nearly 2.9M.

ZARA showed a consistent download figure hovering between 131K and 206K throughout the quarter. The WAUs for ZARA were relatively stable, starting at 1.6M and finishing the quarter with a slight decrease to 1.6M.

Zalando – Online fashion downloads experienced a slight decline from 170K in December to around 140K by March. In contrast, the app's active user base grew from 2.1M to over 2.4M WAUs in the same period.

Lastly, H&M - we love fashion downloads showed modest fluctuations, with numbers ranging from 121K to 141K. The WAUs saw a slight increase, starting at 2.9M and peaking at 3.3M in mid-March before ending the quarter at 3.3M.

For more detailed insights and analysis on app performance, Sensor Tower's platform provides an in-depth look at the app market landscape.