Brazil's Top 5 iOS Apparel Apps in Q1 2021: A Performance Snapshot

In the first quarter of 2021, Brazil's iOS platform saw significant user engagement across top apparel applications. Data from Sensor Tower provides a clear view of how these apps fared in terms of downloads and weekly active users.

SHEIN - Shopping Online maintained a strong presence with downloads peaking at 164K in the last week of March, showing an upward trend from the 102K at the end of December. The app also experienced a remarkable increase in weekly active users, jumping from 534K to over 1M in the same period.

Conversely, Airycloth - Women's Fashion witnessed a fluctuating download pattern, starting at around 11K and reaching a high of 17K in early January before dipping to 5.5K by the end of March. Weekly active users mirrored this trend, with a high of 13K in the first week of January, eventually declining to 5.8K.

ZARA showed consistent performance, with downloads slightly increasing from 6.5K to 8.3K over the quarter. Weekly active users saw a more pronounced rise, from 49K to 52K, indicating a growing user base on iOS in Brazil.

FARFETCH - Shop Luxury Fashion had a steady start in downloads at 6.8K, which saw a mid-quarter spike to 7.3K before falling to 4.7K. The app's weekly active users experienced modest fluctuations but ended the quarter slightly lower at 14K compared to 15.7K at the beginning.

Lastly, the adidas app downloads began at 4.6K and saw an increase to 7.7K in late January, then gradually decreased to 4.8K. Weekly active users reached a peak of 63K in late February, followed by a slight decrease to 54.9K.

For deeper insights into the performance of these and other mobile applications, Sensor Tower's platform offers comprehensive data and analytics.