Apparel App Trends on iOS in Europe for Q1 2021

The first quarter of 2021 has seen diverse performances among the top apparel applications in Europe on the iOS platform. Sensor Tower provides a closer look at the download numbers, revenue, and weekly active users for these leading apps.

Misfit experienced a downward trend in both revenue, from $358K to $277K, and downloads, starting at 160K and dipping to 62K by the end of the quarter. Weekly active users also saw a decline from around 2.9M to 2.2M.

For Easy Motion Skin, revenue figures showed fluctuations with a significant peak of $366K in the last week of March. Downloads remained relatively low, ranging from 49K at the beginning of the quarter to 18K towards the end. Data on weekly active users was not provided.

The GUCCI app's revenue varied, with a notable spike to $663K mid-March before settling at $123K. Downloads began at 2.8M and ended the quarter with 1.9M. Weekly active users started at around 10.8M, dipped to 9.2M, and had brief surges in mid-March.

Sneaker Crush - Release Dates showed an overall increase in revenue, ending the quarter at $103K up from $42K. Downloads saw a peak of 2.4M in early February but concluded the quarter with a lower 1.2M. Weekly active users were fairly stable, starting at around 7.9M and finishing slightly above that at 8K.

Whering:Digital Closet Stylist, despite having zero revenue at the start of the quarter, reached $130K in late March before dropping to $34K. Downloads peaked at 241K in mid-January, with a slight decrease to 118K by the end of March. Weekly active users showed growth from 86K to 409K over the quarter.

For more insights, visit Sensor Tower, where the performance of these and other applications can be explored in greater detail.