Europe's Top 5 Android Shopping Apps in Q1 2021: A Performance Overview

As we delve into the first quarter of 2021, Sensor Tower provides a snapshot of the Android shopping app landscape in Europe. Let's look at the top 5 contenders and their performance in terms of downloads and weekly active users.

AliExpress showed a strong start with downloads peaking at 684K in the week of March 22nd before settling to 595K by quarter's end. The app maintained a robust active user base, growing from 22M to over 26M weekly active users in the final week of March.

SHEIN-Shopping Online experienced a notable increase in downloads, reaching a peak of 659K in mid-March and concluding the quarter with 622K. The app's weekly active users saw a significant surge, jumping from 4.8M to nearly 9.8M, demonstrating its growing popularity.

Wish: Shop and Save had its highest downloads at the beginning of the quarter with 656K, but saw a decline to 390K by the end of March. The active user trend followed a similar pattern, starting at 6.3M and dipping to 5.4M in the last week of the quarter.

Amazon Shopping displayed consistent performance in downloads, with the highest at 607K in early January, and ending the quarter with 331K. Weekly active users saw a slight decrease from 21M to 20M by the end of March.

Lidl Plus saw its download numbers grow impressively from 260K to a high of 565K in early February, but this figure tapered off to 224K by March 29th. The app's active users showed a steady increase, peaking at 5.3M towards the end of the quarter.

For more detailed insights and data on these applications and others in the shopping category, Sensor Tower's full reports and analytics are available.