AI Insights · Timothy · April 2021
Top 5 Android Shopping Apps in Brazil Q1 2021: Sensor Tower Analysis
An analysis of the top 5 shopping applications on the Android platform in Brazil for Q1 2021, showcasing download and active user trends. Insights are based on data provided by Sensor Tower.
In the first quarter of 2021, the Android shopping app landscape in Brazil saw significant user engagement. Sensor Tower provides detailed insights into the performance of the top applications in this category. Here's a look at how the leading shopping apps fared during this period.
Shopee: 15.3 Dia do Consumidor led the pack with an impressive increase in downloads, starting the quarter with 643K downloads in the first week of January and peaking at over 1M downloads in the last week of March. The weekly active users followed a similar upward trend, beginning at 6.8M and rising to nearly 8.8M by the end of March.
SHEIN-Shopping Online also experienced a growth trajectory in Brazil. Downloads for SHEIN fluctuated during the quarter, with an initial 440K downloads in the first week of January and a noteworthy spike to 648K downloads in the last week of March. The app's active users showed a steady increase, climbing from 2.1M to an impressive 4.1M in the same period.
Mercado Libre: Compras online, another key player, saw its downloads begin at 388K in the first week of January and end the quarter with 375K in the final week of March. Weekly active users for Mercado Libre remained robust, starting at 17.5M and maintaining a steady presence above 17.6M throughout the quarter.
Wish: Shop and Save showed a more varied pattern in downloads, with a peak of 289K in mid-January and a dip to 200K by the end of March. Active users for Wish started at 2.4M and saw a minor decline, ending the quarter at around 2.3M.
Lastly, Amazon Shopping demonstrated a strong start in January with 364K downloads, followed by a gradual decrease to 192K by March's close. The app's weekly active users showcased resilience, with a slight uptick from 2.5M to 2.6M in early March before settling at 2.5M by the quarter's end.
Each application showed unique trends in downloads and active users, with some apps experiencing spikes or dips throughout the quarter. For more detailed insights and analysis, Sensor Tower's platform offers in-depth app performance data.
