Q1 2021 Performance of Top Shopping Apps on Android in Australia

As the first quarter of 2021 came to a close, Sensor Tower's data offers a snapshot of the Australian Android market's top shopping applications. Let's delve into the numbers and trends that defined these months.

The most rewarding way to Shop maintained a consistent download pattern, peaking at around 15K in early February before descending to 11K by quarter's end. Weekly active users (WAUs) fluctuated, with a notable dip in late January to approximately 92K but recovered to reach over 100K in the following weeks.

Amazon Shopping saw its downloads drop from near 20K at the year's start to roughly 11K by March's end. WAUs experienced a decline from 461K in late December to about 406K in the final week of March.

Google Home experienced a sharp decrease in downloads from 24K at the beginning of the period to about 13K at the end. The app's WAUs saw a modest decrease from 155K to 128K over the quarter.

For Everyday Rewards, downloads started strong at 19K but decreased significantly to under 5K by the quarter's end. WAUs saw a peak of nearly 192K in late January, slightly declining to 183K by March 29th.

Lastly, SHEIN-Shopping Online showed a download peak of 12K in mid-January, which then dipped to 8.7K in late March. However, WAUs told a more positive story, growing from 81K to over 137K, indicating a significant increase in user engagement throughout the quarter.

For more in-depth insights and analysis, Sensor Tower provides a detailed overview of app performance metrics and market dynamics.