Q1 2021 Performance of Top Lifestyle Apps on Android in Europe

As the first quarter of 2021 wraps up, we've observed some notable trends in the Lifestyle category on Android devices across Europe. In this article, we'll dive into the performance of the top five Lifestyle applications, with data provided by Sensor Tower. For more detailed insights, Sensor Tower is the go-to resource.

Pinterest maintained a strong presence with downloads peaking at 682K in mid-January before a gradual decrease to 526K by the end of March. The app's weekly active users (WAUs) saw an upward trend, starting at 33.6M and reaching 36.2M by the quarter's close.

Google Home experienced a steady decline in downloads from 383K at the beginning of the period to 177K at the end of March. Its WAUs also witnessed a downward trajectory, starting at 2.23M and decreasing to 1.78M over the same period.

For Glovo: Food Delivery and More, downloads hit a high of 193K in mid-January but dipped to 146K by the end of March. The app's WAUs, however, showed resilience and growth, increasing from 1.49M to 1.83M throughout the quarter.

The H&M - we love fashion app saw its downloads fluctuate, with a high of 183K in mid-March, while the WAUs significantly increased from 3.08M to 3.73M, indicating a growing user base despite the variability in downloads.

Lastly, Mi Home downloads showed a decreasing pattern from 222K at the start of the period to 113K by the quarter's end. The WAUs, however, ended on a positive note, rising from 1.47M to 1.66M.

In summary, while the download numbers for these top Lifestyle apps have varied, the WAUs generally indicate that user engagement has either held steady or improved for most of the apps in question. Keep in mind that revenue data was not provided for these applications during this period.