Q4 2020 Performance of Top Utilities Apps in Australia Revealed

In the final quarter of 2020, Australia's Utilities category on the unified platform saw varying performance among its top applications. Data from Sensor Tower provides a glimpse into the download figures and weekly active users, highlighting the engagement levels of these essential services.

The Service NSW app demonstrated a notable upward trend in both downloads and weekly active users. Starting the quarter with around 29K downloads and 376K active users, the app peaked in the last week of December with impressive figures: downloads surged to approximately 146K, and active users reached nearly 687K.

Google Chrome, while not generating revenue, sustained a consistent level of downloads, hovering between 21K and 31K throughout the quarter. The number of weekly active users remained robust, fluctuating slightly but staying within the 7.4M to 7.9M range.

Search engine giant Google saw its downloads vary from 16K to 27K, with the highest spike in the third week of December. Active users showed a slight decline from 4.3M at the start of the quarter to around 4.2M by the end of December.

Telstra's My Telstra app maintained a steady download rate, with numbers consistently in the 18K to 26K range. The active users experienced minor fluctuations, remaining around the 180K mark, signifying a stable user base.

Lastly, My Optus showcased a gradual increase in downloads, starting at around 19K and peaking at 24K in the third week of December. Its active users remained fairly consistent, with slight variations, ending the quarter with just over 411K users.

These insights into the Utilities apps' performance provide a snapshot of the digital service landscape in Australia. For more detailed analysis and data, Sensor Tower offers in-depth reports on app trends and user engagement.