Top 5 Shopping Apps in Latin America: Q4 2020 Market Performance

As the year 2020 came to a close, the shopping app market in Latin America saw significant engagement, particularly across the top five applications on the unified platform. This report, drawing data from Sensor Tower, will delve into the performance trends of these leading apps during the fourth quarter of 2020.

Mercado Libre: Compras Online, with its roots in Argentina, maintained strong download numbers starting at 1.2M in the last week of September and ending the year with nearly 892K downloads. Weekly active users showed a slight decline from 38.7M to 38.4M in the same period.

Singapore-based SHEIN - Shopping Online experienced a peak in downloads at the start of November with over 1.3M, before tapering down to 900K by year-end. Its active user base grew impressively from 5M to 6.7M weekly active users in Q4.

Shopee Brasil - Frete Zero saw a consistent increase in its downloads, hitting a high of 1.3M in mid-December. The app also enjoyed a rise in weekly active users, from 6.2M to 8.1M, indicating a strong finish for the year.

Wish: Shop and Save had varied download numbers throughout the quarter, with a notable spike to 732K downloads in early November. The app's weekly active users peaked at 9M in late November, ending the quarter with a slightly lower count of 7.5M active users.

Lastly, Amazon Shopping showed robust performance, particularly in mid-October with downloads reaching 653K. The weekly active users for Amazon Shopping saw its peak at 10.8M in late November, demonstrating the app's strong presence in the region.

For more detailed insights and data on app performance, Sensor Tower provides in-depth analysis and metrics on the mobile app ecosystem.