AI Insights · Timothy · January 2021
France's Top 5 Shopping Apps Q4 2020 Performance Overview
An analysis of the top 5 shopping apps in France during Q4 2020, highlighting user engagement and download trends. Insights from Sensor Tower reveal the latest performance data without revenue metrics.
France's Top 5 Shopping Apps: A Look at Q4 2020 Performance
The final quarter of 2020 was a bustling period for shopping apps in France, and Sensor Tower's data provides us with a clear picture of how the top players fared in terms of downloads and weekly active users.
Vinted: Sell vintage clothes maintained a steady performance throughout the quarter. Downloads saw a slight decline from 129K in the last week of September to 111K by the end of December. Weekly active users started strong at 2.3M, peaked at nearly 2.5M in late November, and closed the year at approximately 2.3M.
Amazon FR experienced fluctuations in its download figures, starting at 82K, spiking to 134K towards the end of November, and then settling at 98K in the final week of December. Active users showed a more consistent upward trend, starting from 3.8M and growing to a peak of 4.4M in November, before slightly retracting to 4.1M by the year's end.
SHEIN - Shopping Online downloads in France saw a mid-quarter surge, jumping from 85K to 101K in early November, but ended the quarter with a decrease to 78K. Active users showed significant growth from 1.6M to over 2.1M in late November, before dropping to 1.5M by the end of December.
AliExpress Shopping App downloads peaked at 131K in November, a substantial increase from the 74K observed at the start of Q4. The active user base similarly peaked at 2.7M in mid-November, representing growth from the initial 1.8M, and concluded the quarter with a strong 2.4M active users.
Wish: Shop and Save saw a consistent number of downloads throughout the quarter, hovering around 78K at both the start and end, with a peak at 109K in early November. Weekly active users began at 1.6M, reached over 2.1M in November, and ended the year with an increase to 1.7M.
The data for the quarter shows a general trend of growing engagement among French users with shopping apps, despite some fluctuations in download numbers. For more detailed insights and data, Sensor Tower's platform provides an extensive look at app performance metrics.
