AI Insights · Timothy · January 2021
Brazil's Top 5 Shopping Apps Show Varied User Engagement in Q4 2020
An overview of the performance of Brazil's top shopping apps during the fourth quarter of 2020 reveals varied trends in downloads and active users. Data insights are provided by Sensor Tower.
In the fourth quarter of 2020, Brazil's shopping app landscape saw diverse user engagement across leading platforms. Here's a glimpse into the performance of the top five shopping applications, with data provided by Sensor Tower.
Shopee Brasil - Frete Zero maintained a strong presence with downloads peaking at 1.3M in mid-December before dipping to 809K at year's end. The app also experienced a steady increase in weekly active users, climbing from 6.2M to over 8M in the same period.
SHEIN - Shopping Online downloads hit a high of 716K in early November, followed by a gradual decline to 493K by the close of the year. Weekly active users saw an initial surge, reaching 3.4M in mid-November, before a decrease to 2.6M by the end of December.
Mercado Libre: Compras Online showed a download peak of 638K at the start of the quarter, with a downward trend to 349K by the final week. Active users remained robust, beginning at 20.1M and slightly dropping to 19.1M in the last week of 2020.
Wish: Shop and Save experienced its highest downloads for the quarter in late November at 419K, but this figure receded to 279K by year's end. The app's weekly active users peaked at 4.6M in late November before settling at 3.5M by the close of December.
Amazon Shopping saw a surge in downloads to 431K in mid-October, followed by a decrease to 161K towards the year's end. The weekly active user count reached a high of 4M in late November, then gradually fell to just under 3M by the end of the quarter.
For more detailed insights and data on app performance, Sensor Tower's comprehensive analysis tools offer an in-depth look at market trends and user engagement.
