AI Insights · Timothy · January 2021
Australia's Top 5 Shopping Apps in Q4 2020: A Performance Snapshot
Examining the performance of Australia's leading shopping apps in Q4 2020, the data reveals notable download and user activity trends. Insights by Sensor Tower provide a comprehensive look at the app landscape.
Australia's Top 5 Shopping Apps in Q4 2020: A Performance Snapshot
In the fourth quarter of 2020, Australia's shopping app scene saw various trends in downloads and active users. Sensor Tower's data offers a glimpse into how the top apps fared during this period.
Google Home maintained a steady download rate with a significant spike to 93K downloads in the week of December 21st. The app's weekly active users saw a gradual increase, culminating in 360K users by the end of December.
Shop: All your favorite brands experienced a steady rise in downloads, peaking at 41K in late November. The weekly active users also peaked in November at 289K before tapering off to 242K by the year's end.
Amazon Shopping saw its downloads fluctuate, reaching a high of 41K in the final week of December. The active users consistently remained above 1M throughout the quarter, ending with 1.05M in the last week.
eBay Marketplace: Buy and Sell showed a varied download pattern but managed to end the quarter on an uptick with 29K downloads. The app's weekly active users started strong at 2.19M but saw a decline, eventually settling at 2.03M.
SHEIN - Shopping Online had a consistent download count with a notable rise to 34K in late November. Weekly active users peaked at 253K in the same month and then decreased to 207K by the end of December.
For a more detailed analysis and further insights, Sensor Tower's platform is the go-to resource for app performance data.