AI Insights · Timothy · January 2021
Top 5 Shopping Apps in Latin America Q4 2020 Performance Recap
An overview of the top five shopping applications' performance in Latin America during the fourth quarter of 2020, highlighting downloads and active users. Detailed insights are available from Sensor Tower.
As the year 2020 concluded, the shopping category applications in Latin America presented varied performances across downloads and user engagement. Sensor Tower's data provides a snapshot into how these apps fared in the final quarter.
Alfred Home Security Camera saw an increase in weekly active users, starting at around 227K in late September and peaking at approximately 244K in early October. Downloads showed a high in early October at roughly 51K, tapering off to about 36K by the year's end. The app's revenue also rose, ending the quarter at around $2.6K.
Buy and sell - Marketplace experienced a steady number of weekly active users, beginning at almost 38K and reaching a high of around 41K in mid-December. Downloads fluctuated with a high of approximately 14K in early November. The app's revenue peaked at over $1K in early November.
Wallapop - Compra y vende maintained its weekly active users around the 80K mark, with little variation throughout the quarter. Downloads were consistent, with a slight increase to about 6.3K by the end of December. A similar trend was observed in revenue, which saw a modest increase to $372 by the close of the quarter.
Shpock: Buy & Sell Marketplace showed a declining trend in weekly active users, from around 883 in late September to approximately 703 by the end of December. Downloads remained low, with figures like 49 in mid-December being among the quarter's highest. Revenue was relatively stable, ending the quarter at about $155.
السوق المفتوح - OpenSooq had a limited number of downloads and active users throughout the quarter. Weekly active users were around 33 in early October, dropping to 10 by the end of November. The revenue for the app showed a small uptick, ending at $109 by the last week of December.
For further insights into the performance of these shopping apps and more, Sensor Tower's comprehensive data offers a closer look into the trends that defined the end of 2020 in the Latin American market.
