AI Insights · Timothy · January 2021
UK Shopping Apps Performance in Q4 2020
An overview of the top 5 shopping apps in the UK for Q4 2020, highlighting user trends and download figures. Detailed insights provided by Sensor Tower.
In the final quarter of 2020, the UK's shopping application landscape saw varied performances among the top contenders. Sensor Tower provides us with a snapshot of how these apps fared in terms of downloads, revenue, and active users.
Shpock: Buy & Sell Marketplace experienced a steady revenue in Q4, starting at approximately $13K in late September and dipping to about $10K by the end of December. Downloads began at 46K in the last week of September, seeing a decline to around 30K by the end of November, before spiking to 43K in the last week of the year. Weekly active users showed a downward trend from 388K in late September to 338K at the close of December.
For Buy and sell - Marketplace, revenues saw a significant dip from $1.8K to just $48 in late November, but slightly recovered to $1.9K by year's end. Downloads hovered around 1K to 2K, with a notable peak at 1.8K in the first week of Q4. Active users started at 1.7K and ended the quarter at 1.4K, with fluctuations throughout the period.
HotStock - in-stock alerts showed an interesting trend with revenues starting at a low $129 but reaching around $2.1K in late November and settling at $1.3K at the end of December. Downloads and active users saw a dramatic increase in November, with downloads peaking at 39K and active users at 54K, before both metrics declined towards the end of December.
Alfred Home Security Camera maintained a modest revenue stream, beginning at $1K and reaching a high of $1.4K in the final week of the year. Downloads were consistent, mostly hovering around 1K per week. Active users started at 9.5K and saw a slight increase to 9.8K by mid-December, before dipping to 9.6K in the last week.
Lastly, the performance of Which? was marked by a stable but slight decline in revenue from $714 to $371 by the end of Q4. Downloads saw a peak at 1.8K in the third week of October, followed by a gradual decline to 1.2K by the year's end. Active user data for Which? was not provided.
For more detailed insights on the performance of these shopping applications and others, Sensor Tower's platform offers comprehensive analytics and data.
