AI Insights · Timothy · January 2021
Europe's Top 5 Shopping Apps in Q4 2020: A Performance Review
An analysis of the top 5 shopping applications in Europe during Q4 2020, highlighting their download and active user trends. Insights are based on Sensor Tower data, with a focus on user engagement and app performance.
Europe's leading shopping applications saw varied performance in the fourth quarter of 2020. The data, sourced from Sensor Tower, reveals the trends in downloads and weekly active users for these top platforms in the shopping category.
GLAMOUR Shopping experienced a peak in downloads in early October with over 168K downloads before a noticeable decline. Weekly active users mirrored this trend, hitting a high of over 221K in the same period and then gradually decreasing to 6.6K by the end of December.
Wallapop - Compra y vende maintained a steady revenue stream throughout the quarter, ranging between 34K and 44K USD weekly. Downloads peaked at approximately 87K in mid-October and then slowly dropped to 58K by the end of December. The app's weekly active users remained strong, with numbers consistently above 1.4M.
Shpock: Buy & Sell Marketplace saw its revenue hover around the 20K USD mark weekly, with a minor dip towards the end of the quarter. The app maintained a steady download rate, with a slight increase to over 63K in the last week of December. Its active users experienced a dip in November but recovered to over 609K by the year's end.
Milanuncios - Comprar y vender showed a consistent revenue pattern, staying within the 14K to 19K USD range weekly. The app's downloads saw a decrease from 48K at the start of the quarter to around 35K in the final weeks. Weekly active users showed a minimal decrease, maintaining a user base close to 456K at the quarter's end.
Lastly, Alfred Home Security Camera, while not a conventional shopping app, also found its place in the top 5. Its revenue saw an upward trend, culminating at over 10K USD in the last week of December. Downloads remained fairly consistent with a slight increase to 39K in the same period. Active users peaked at over 213K in both the third and last weeks of December.
For more detailed insights on the performance of these shopping applications, Sensor Tower provides an in-depth analysis of the market trends and user engagement.
