Top 5 Shopping Apps in Australia: Q4 2020 Performance Overview

As the year 2020 came to a close, the shopping app landscape in Australia saw various trends in user engagement and app performance. Data from Sensor Tower highlights the fourth-quarter performance of the top 5 shopping apps on the unified platform, which includes both iOS and Android data. Here's how these apps fared during this period.

Buy and sell - Marketplace saw its downloads fluctuate, starting the quarter with 1.8K downloads and peaking at 1.6K in early November, before ending December with 1.4K. Weekly active users started at 5.6K, dipped to 4.5K in early December, and then rose back to 5.2K by the end of the month.

AlfredCamera Home Security app experienced a steady revenue increase from $629 to $1.3K over the quarter. Downloads remained fairly consistent, hovering around 700-800 weekly, with a notable increase to 931 in the week leading up to Christmas. The app's weekly active users started at 5.9K, saw a slight decrease mid-quarter, and then climbed to 6.1K by the year's end.

Carousell: Sell and Buy had modest revenue numbers, ranging from $119 to $85 weekly. Downloads began at 396 and reached a high of 526 in mid-October, then declined to 421 by the end of December. The app's active users saw a slight upward trend from 2.5K to 2.7K in October, followed by a gradual decrease to 2.5K by the close of the quarter.

Think Dirty showed a varied revenue pattern, starting at $33 and peaking at $83 in late November. Downloads saw a high of 676 in mid-October and ended the quarter with a spike to 591. Active users for the app began at 5.4K, peaked at 5.8K in mid-October, and finished the quarter at 5.1K.

🔥Half Price: Coles, Woolworth had a lower revenue range, from $59 to $24, with an end-of-year increase to $58. Downloads saw a peak of 685 in the week before Christmas, with weekly active users data not available.

For more detailed insights and app performance analytics, Sensor Tower remains a reliable source for market intelligence and trends.