AI Insights · Timothy · January 2021
Top 5 Music/Rhythm Apps in Brazil - Q4 2020 Performance Review
A glance at the Q4 2020 performance of the top music and rhythm applications in Brazil, showcasing download and user engagement trends. Insights provided by Sensor Tower.
In the fourth quarter of 2020, Brazil's music and rhythm app category experienced varied user engagement and download figures. Sensor Tower provides a detailed look into the performance of the top five apps in this sector, offering valuable insights into the trends of the period.
Ubisoft's Just Dance Now saw a gradual decrease in downloads from 43K in the last week of September to 21K by the end of November, before rising back up to 29K in the final weeks of December. Weekly active users followed a similar trend, dropping from 96K to 63K, then slightly rebounding to 71K. Revenue peaked in the last two weeks of December, reaching 8K and 9K respectively.
Sweet Dance-LA by Uniugame also experienced fluctuating download numbers, starting at 43K and ending the quarter at 21K. Weekly active users had a high point of 53K in early October but saw a downward trend to 29K by the year's end. The game's revenue observed a slight increase in the final week of November to 4K, with other weeks hovering around the 2K to 3K mark.
Amanotes Pte. Ltd.'s Magic Tiles 3: Piano Game started strong with downloads at 265K but saw a decline to 179K in mid-October. However, it bounced back, finishing the quarter with 277K downloads. Weekly active users showcased a similar pattern, with a dip to 1.5M in late October, followed by a rise to 1.75M by the end of December. Revenue for the app showed steady growth, ending the quarter at 3.6K.
The performance of Gismart Limited's Piano Keyboard & Music Tiles saw downloads decrease from 30K to 15K over the quarter, with weekly active users dropping from 47K to 27K. Revenue trends were relatively stable, with a slight peak at 2.7K in the third week of December.
Finally, Easybrain's Drum Pad Machine - Beat Maker maintained a consistent download figure around 140K throughout the quarter, with a slight drop to 117K in late November. Weekly active users had a high of 579K in early October and a low of 499K in mid-December, ending the year with 553K. Revenue figures remained modest, ranging from 849 to 1.1K over the quarter.
These trends highlight the dynamic nature of the music and rhythm app market in Brazil. For more detailed insights, Sensor Tower's comprehensive data provides a deeper understanding of app performance and user engagement.
