Q4 2020 Performance of Top Lifestyle Apps in Australia

As the year 2020 drew to a close, the lifestyle app category in Australia witnessed varied performance across its leading applications. Sensor Tower's data provides a snapshot of the trends in downloads and weekly active users for these popular apps.

Google Home maintained a steady increase in downloads through the fourth quarter, peaking at 93K in the week leading up to Christmas. Weekly active users also saw an upward trend, starting at 311K in the last week of September and reaching nearly 360K by the year's end.

Pinterest experienced fluctuations in downloads, with a notable peak of 34K in the week before Christmas. The platform's active users presented a more dramatic rise, starting from nearly 5M at the end of September to over 5.4M active users in the last week of December, indicating a strong user retention as the holiday season approached.

The Carsales app showed consistency in its downloads, hovering around 13K towards the end of the quarter. The weekly active users for Carsales reflected a slight dip in November but rebounded to 326K in the final week of December.

Tinder: Chat, Dating & Friends showcased its popularity with impressive revenue figures, reaching a high of $644K in the last week of December. Downloads for Tinder peaked at 19K in the same period, and weekly active users surged to over 1.49M, rounding off the year on a high note.

Lastly, realestate.com.au - Property saw its downloads vary across the quarter, with a notable increase to 17K in the final week. Active users experienced a slight decline through November but finished strong at 579K in the last week of the year.

For more detailed insights and app performance analytics, Sensor Tower's platform offers comprehensive data and trend analysis.