Australia's Top 5 Lifestyle Apps Q4 2020 Performance Overview

The final quarter of 2020 showed interesting trends for lifestyle applications in Australia. Data from Sensor Tower provides an overview of how these apps performed in terms of downloads, revenue, and weekly active users.

Tinder: Chat, Dating & Friends maintained its popularity with downloads peaking at around 19K in the last week of December. Its revenue showcased a slight fluctuation but ended strong at over $644K in the same period. Weekly active users dipped in November but bounced back to roughly 1.5M by the year's end.

For Bumble: Dating & Friends App, downloads hovered around the 10K to 14K mark, with a notable increase to over 13K in the final week. The app's revenue saw a steady rise, hitting over $213K in the last week of December. Weekly active users fluctuated slightly but remained above 400K throughout the quarter.

Hinge Dating App: Match & Date experienced an upward trend in revenue, ending the quarter with over $90K. Downloads saw a boost in December, reaching over 10K. The app's weekly active users saw a slight decline but still hovered around the 220K mark by the end of December.

eharmony: dating & real love, despite a smaller scale in numbers, showed a significant increase in revenue in the final week, crossing $27K. Downloads also peaked in the last week at over 2K. The weekly active users concluded the quarter on a positive note with over 10K users.

Lastly, Badoo: Dating. Chat. Friends saw its revenue maintain a steady pace, with the final week recording over $15K. Downloads remained consistent, with a slight increase to over 2K by the end of December. Weekly active users stayed just above 100K, showing stability in the app's user base.

For more insights and detailed analytics, Sensor Tower's comprehensive data provides a closer look into the performance and trends of lifestyle applications.