AI Insights · Timothy · January 2021
Top 5 Book Apps in Brazil Q4 2020: Sensor Tower Insights
A look at the performance of leading book applications in Brazil during the fourth quarter of 2020 reveals growth in downloads and active users. Sensor Tower provides a detailed analysis of these trends.
As the fourth quarter of 2020 unfolded, Amazon Kindle maintained its presence in the Brazilian market with a steady increase in downloads, peaking at 65K in the last week of December. Despite no revenue generated, the app's weekly active users fluctuated, ultimately rising to 1.3M by year-end.
Wattpad - Read & Write Stories demonstrated consistent growth in the Brazilian market, with downloads reaching up to 60K and revenue hitting a high of 2.8K USD in the week of November 23rd. The app's active users also saw a positive trend, increasing to over 1.9M in the final week of December.
Bible for Women & Daily Study showed a modest but steady number of downloads, concluding the quarter with over 4K in the last week. The app's active users experienced a slight rise, ending the quarter with 5.9K weekly active users.
A Bíblia Sagrada also saw a consistent number of downloads throughout the quarter, with a slight increase to 5.1K by the end of December. Weekly active users demonstrated a stable pattern, maintaining a level around 29K.
Lastly, Skeelo: Livros e Audiobooks experienced a surge in downloads, reaching over 30K in early December, and a notable increase in revenue, peaking at 91 USD in mid-December. The app's weekly active users peaked at 90K in the first week of December, although there was a decline to 68K by the end of the month.
These trends highlight the sustained interest and engagement of Brazilian users with book applications during the last quarter of 2020. For further insights and detailed data, Sensor Tower's comprehensive analysis is the go-to resource.
