Q4 2020 Performance of Top Books Apps in Latin America

As the year 2020 wrapped up, the book application market in Latin America experienced diverse performance trends across the leading platforms. According to data from Sensor Tower, let's delve into the numbers for the top 5 book apps in the region.

Storytel: Audiobooks & Ebooks saw a fluctuating pattern in its Q4 downloads, with a notable peak of 41K in the last week of December. Revenue for Storytel maintained a range between 26K and 31K USD, while weekly active users closed the quarter at approximately 235K after a slight dip in October and November.

Everand: Ebooks and audiobooks also displayed fluctuations in downloads, ending the quarter with 12K after reaching highs of around 24K in early Q4. Revenue remained fairly consistent, hovering around 11K to 13K USD. Weekly active users showed a declining trend, starting at 182K and falling to 146K by the end of December.

Dreame - Read Best Romance experienced varied trends, with downloads increasing significantly to 25K by the end of December from a low of around 10K in October. Revenue saw an uptick in mid-December, reaching 20K USD. Active users ended on a high note, climbing to 88K from an earlier low of 63K.

Manobook: My Good Story Reader had its downloads peak at 19K in early November, followed by a decline and then a slight rise to 15K by year-end. Revenue showed growth in the final weeks, with a steady rise from 18K to 22K USD. Active users, after a drop to around 32K, recovered slightly to 37K.

Lastly, Ubook: Audiobooks saw a decrease in downloads from 25K to just under 4K by the end of Q4. Revenue trends were similar, starting at 19K USD and dipping to around 14K. Weekly active users declined from 78K to 49K during the quarter.

These trends highlight the dynamic nature of the book application market in Latin America. For more comprehensive insights, Sensor Tower's platform offers extensive data and analysis on the digital economy.