Top 5 Book Apps' Performance in Brazil's Unified Platform, Q4 2020

In the fourth quarter of 2020, Brazil's book app market saw diverse performance metrics across top applications. Sensor Tower data offers us a glimpse into how these apps fared in terms of downloads, revenue, and active users.

Ubook: Audiobooks experienced a declining trend in downloads, from 24K in the last week of September to 3.7K by the end of December. Revenue also saw a downward slope, dropping from $18K to $12.5K in the same period. Weekly active users decreased significantly, starting at 66K and falling to 40K.

Lera: Best eBooks & Webnovels showed fluctuations in downloads, peaking at 18K in late September, dipping to 9.1K in late October, and then climbing back up to 15K by the end of December. Revenue followed a similar pattern, with initial figures around $13.7K, a drop in November to $9.7K, and a slight recovery to $11K by year's end. Active users saw a gradual decrease from 39K to 31K.

Everand: Ebooks and audiobooks witnessed a steady decline in downloads, starting at 3.7K and ending at 2.6K. Revenue remained relatively stable, hovering around $2K throughout the quarter. Weekly active users showed a slight decreasing trend from 41K to 34K.

Amolivro: Audiolivros & Story had a varied performance in downloads with an initial 3K, a dip to 521 in October, and a strong finish at 3.4K in late December. Revenue displayed growth, starting at $1.7K and ending at $2.7K. Data on weekly active users was not provided.

Storytel: Audiobooks & Ebooks saw a notable increase in downloads, with an initial 6.5K, a drop to 745 in early November, but a significant rise to 16K in early December. Revenue showed an upward trend, starting at $2.6K and reaching $3.4K by the end of the quarter. Active users exhibited growth from 54K to a peak of 69K in early December, before decreasing to 57K.

For more in-depth insights and detailed app performance analytics, Sensor Tower's platform provides comprehensive data and trend analysis.