AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Auto Apps in Brazil
A glance at the Q4 2020 trends for the top auto applications in Brazil, showcasing downloads and active users. Insights from Sensor Tower reveal the performance of these apps on the unified platform.
In the fourth quarter of 2020, Brazil's auto application market witnessed varied user engagement across top apps on the unified platform. Sensor Tower's data provides a peek into how these applications fared in terms of downloads and weekly active users.
Android Auto experienced a slight decline in downloads, starting at roughly 6.7K in the last week of September and ending at approximately 5.6K by the end of December. Weekly active users saw a more significant drop from around 773K to 578K in the same period.
Similarly, Android Auto for phone screens downloads decreased from nearly 4.8K to 4K, while active users slightly fluctuated, ultimately showing a small increase from 1.4K to 1.5K weekly active users.
On a more positive note, Drivvo - car management, a Brazil-based app, generated revenue with an upward trend, starting at $259 and reaching $340 by year's end. Downloads remained fairly steady, starting at 2.5K and rising to around 2.8K, while active users also saw growth from 16K to 17K.
Car Scanner ELM OBD2 showed a healthy increase in revenue from $97 to $154, with downloads beginning at 2.7K and ending at roughly 2.6K. Weekly active users for this app saw a positive climb from 4.5K to 4.8K.
Lastly, Autolink maintained steady download numbers, beginning the quarter with 2.6K and dipping to just over 2.1K. The active users for Autolink experienced slight volatility but ended the quarter with a decrease from 4K to 3.9K.
For more detailed insights and data on app performance, Sensor Tower's comprehensive platform remains an invaluable resource for market analysis and trends.