AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Auto Apps in the UK - Sensor Tower Insights
An analysis of the top five automotive applications in the UK during the fourth quarter of 2020, based on Sensor Tower data. Discover trends in downloads, revenue, and active users.
In the last quarter of 2020, the automotive app sector in the United Kingdom saw varying performance trends across the top applications. Sensor Tower's comprehensive data provides us with insights into the download numbers, revenue, and weekly active users for these leading apps.
Testi Driving Cancellations UK experienced an upward trend in revenue, peaking at approximately $38K in mid-December before dropping to around $11K by the end of the month. Downloads for the app also saw a spike in October, reaching over 7K, and concluded the quarter with around 2.5K downloads. Weekly active users showed consistent growth, starting at around 17K and reaching over 25K in the second week of December.
Moving on to Carista OBD2, the app's revenue showcased a steady pattern, with a notable increase to approximately $12K in the final week of December. The app's downloads remained relatively stable, with a modest peak of 646 in the last week of the year. Active users fluctuated slightly but ended the quarter on a high note with 612 weekly active users.
Carly — OBD2 car scanner saw an interesting trend in revenue, with a significant rise to over $10K in late November, which then steadied around $8.6K by year-end. Downloads reached a high of 917 in the week of November 23, before settling at 748 by the close of the quarter. Weekly active users for Carly peaked at 828 in late November and concluded the quarter with 751 active users.
Vehicle Smart - Car Check had its revenue hover around $6K for most of the quarter, dipping to nearly $4K in late December, then rebounding to approximately $6K. Downloads saw little variation, starting at around 4K and ending the quarter with over 4K downloads. The app's weekly active users remained steady, starting at around 14.5K and ending the year at approximately 14K.
Lastly, BimmerCode for BMW and MINI showed a decline in revenue from $3K at the beginning of the quarter to $2.6K in mid-October, but it eventually climbed back to over $3.5K by the end of December. Downloads for BimmerCode had a slight upward trend, with 627 downloads in the final week of the quarter. The app's weekly active users showed growth, increasing from 790 to 894 by the end of the period.
For more detailed information and insights on app performance, Sensor Tower's platform offers extensive data and analytics for market analysis.