AI Insights · Timothy · January 2021
Q4 2020 Performance of Top iOS Utilities Apps in Australia
Explore the Q4 2020 performance trends for the top iOS utilities apps in Australia, as reported by Sensor Tower. Downloads and active user data reveal the market dynamics.
Utilities Apps on iOS in Australia: Q4 2020 Insights
As the year 2020 came to a close, the Utilities category on the iOS platform saw notable performance in Australia. Sensor Tower provides a detailed look at the top five utilities apps, focusing on downloads and weekly active users.
Service NSW
Service NSW experienced a significant uptick in downloads, starting the quarter with around 18K and peaking at approximately 76K in the last week of December. Weekly active users followed a similar trajectory, growing from 228K to nearly 400K by the end of the quarter.
Google Chrome
Google Chrome's downloads fluctuated throughout the quarter, with a high of about 29K in early November and settling at around 26K by the year's end. Active users remained steady with a slight increase, from 841K to 878K over the same period.
The Google app saw its downloads rise from nearly 16K to over 18K in mid-October, before closing the quarter with about 24K downloads. The app maintained a consistent base of active users, starting at 155K and ending at 156K.
My Telstra
My Telstra downloads saw a gradual increase from 11K to nearly 17K in mid-December, then slightly dropped to 15K. Weekly active users showed modest growth, from just over 100K to 112K, before dipping to around 110K in the final week.
My Optus
My Optus downloads were on an upward trend, peaking at 17K in the third week of December, then decreasing to just under 15K. Active users mirrored this pattern, starting at 226K, peaking at 245K, and ending the quarter with 236K.
For more insights on app performance data, Sensor Tower's platform offers in-depth analytics and trends across various regions and categories.
