AI Insights · Timothy · January 2021
Q4 2020 Performance of Top iOS Utilities Apps in the US
An analysis of the top 5 iOS Utilities applications in the United States during the fourth quarter of 2020, showcasing download and user trends. Insights provided by Sensor Tower.
In the final quarter of 2020, several iOS Utilities applications stood out in the United States market. Sensor Tower data provides a closer look at their performance in terms of downloads, revenue, and weekly active users.
Robokiller: Spam Call Blocker experienced a decrease in weekly downloads from 50 thousand in late September to around 23 thousand by the end of December. Despite the decline in downloads, weekly active users showed more stability, starting at approximately 227 thousand and ending the quarter with about 178 thousand. Revenue for Robokiller peaked at 400 thousand in early November before falling to 200 thousand by the year's end.
NordVPN: VPN Fast & Secure had a more consistent performance in Q4. Downloads hovered between 48 thousand and 73 thousand, with notable spikes in late November and late December. Weekly active users ranged from around 350 thousand to 370 thousand, peaking in late November. The app's revenue saw a significant increase in late November, reaching over 200 thousand, before settling at around 170 thousand in the last week of December.
Pinger, Inc.'s Sideline—Real 2nd Phone Number showed varied download numbers, starting at around 3 thousand and reaching over 5 thousand by December's end. Weekly active users remained relatively steady, with numbers fluctuating between 66 thousand and 75 thousand. Revenue for Sideline began the quarter at 100 thousand and saw a peak of 200 thousand in early October, ending the period at just over 100 thousand.
TinyLab's QR Code Reader · saw its downloads fluctuate, with a peak of 66 thousand in late October, eventually settling at around 70 thousand by December's end. The weekly active users showed a significant increase from 145 thousand to 195 thousand in late December. Revenue remained consistent, with slight variations, generally hovering around 100 thousand throughout the quarter.
Ad Hoc Labs, Inc's Burner: Second Phone Number experienced a decline in downloads from 21 thousand to just under 13 thousand. Weekly active users also saw a decrease, starting at around 41 thousand and ending at 36 thousand. Revenue for Burner remained relatively stable, with a slight peak at 110 thousand in mid-November before ending the quarter around 100 thousand.
For more detailed insights on app performance, Sensor Tower's comprehensive analysis tools offer in-depth data on these and other applications.
