Q4 2020 Performance of Top Utilities Apps on iOS in Brazil

As the year 2020 came to a close, the Utilities category on the iOS platform in Brazil saw some interesting trends among its top applications. Sensor Tower provides a detailed look into how these apps performed in the fourth quarter.

QR Code Reader · experienced a decrease in weekly revenue, starting the quarter at around $8K and ending at approximately $6K. Downloads also saw a downward trajectory from 10K in late September to 3K by the end of December. However, the app maintained a robust number of weekly active users, peaking at nearly 20K in mid-November before dropping to 12K at the quarter's end.

AdBlocker by C-Punks showed a consistent decline across revenue and active users. Revenue dropped from nearly $7K to about $3K, while weekly active users shrank from 5.9K to just over 500 by the quarter's close. The app's downloads took a significant hit, falling to zero for several weeks before a slight uptick to 3 downloads in the final week.

Avast Security & Privacy demonstrated a more stable pattern, with revenue fluctuating around the $4.5K to $5.4K mark. Downloads remained strong, with a consistent performance of over 10K downloads each week. Weekly active users for Avast Security & Privacy showed an upward trend, increasing from 86K to 91K over the quarter.

VPN Mobile Unlimited Proxy saw a revenue increase mid-quarter, peaking at $6.7K, then steadied to around $4K by December's end. Downloads peaked at an impressive 16K in early November but then sharply decreased, ending the quarter with just over 1K. Weekly active users followed a similar pattern, peaking at 15K before settling at approximately 2K.

McAfee Security & Wifi Privacy maintained a steady revenue stream, hovering around $4K to $5K throughout the quarter. Downloads saw a slight decline from 13K to 11K, while weekly active users remained relatively stable, starting at 106K and ending the quarter at 108K.

For more detailed insights and data on app performance, Sensor Tower's platform offers a comprehensive analysis of market trends and app metrics.