Q4 2020 Performance of Top iOS Shopping Apps in Latin America

As we wrapped up the fourth quarter of 2020, the mobile shopping experience continued to evolve in Latin America. Sensor Tower's data provides valuable insights into how the top iOS shopping applications performed during this period. Here's a look at the trends for the top five shopping apps on the iOS platform.

SHEIN - Shopping Online experienced a peak in downloads in late October with 282K, but saw a gradual decline to 167K by the end of December. Weekly active users hit a high of 1.96M in early November before tapering off to 1.65M by the year's end.

Mercado Libre: Compras Online showed more stability in downloads, maintaining a range between 112K and 163K throughout the quarter. Its weekly active users saw a steady increase, reaching a peak of 5.48M in late November, although it experienced a slight dip to 5.14M towards the close of December.

Shopee Brasil - Frete Zero had a notable surge in downloads in November, jumping to 230K from 114K in late October. The app's weekly active users followed a similar trajectory, peaking at over 1M in late November, but there was a noticeable drop to 1.08M by the end of December.

Amazon Shopping reached its highest download figure in mid-October with 150K, then fluctuated moderately, ending the quarter at around 89K. The app's active user base swelled to 2.82M in late November, before a slight decrease to 2.58M as the quarter concluded.

Lastly, Wish: Shop and Save saw its downloads peak at 79K in late November, with a gentle drop off to 54K by the end of December. Weekly active users reached their zenith at 2.62M in the same late November period, but tapered to 2.05M by the close of the quarter.

For additional insights and a deeper analysis of app performance, Sensor Tower's platform provides extensive data to understand the mobile app ecosystem better.