Q4 2020 Performance of Top Shopping Apps on iOS in the UK

As the year 2020 came to an end, the performance of shopping applications on the iOS platform in the United Kingdom showcased significant user activity and download trends. Below is a summary of how the top five shopping apps performed in the fourth quarter, based on data from Sensor Tower.

Shop: All your favorite brands saw a remarkable increase in downloads, starting at 9 thousand in early October and soaring to 170 thousand by the end of November. Weekly active users followed a similar ascending trend, beginning at around 9 thousand and peaking at 335 thousand in early December.

Amazon, a household name in online retail, maintained a consistent download count, beginning at 53 thousand and peaking at 95 thousand in mid-November. Weekly active users showed strong engagement, with numbers starting at 2 million and reaching a high of 2.2 million in mid-November.

Amazon Alexa, while not a traditional shopping app, is significant for its e-commerce integration. Downloads for the app had a notable spike in December, jumping from 32 thousand to an impressive 284 thousand. The weekly active users also saw a peak in December with an increase from 997 thousand to over 1.3 million.

Tesco Clubcard downloads started strong at 46 thousand and reached their highest at 72 thousand in early October. The app's weekly active users showed a steady increase from 290 thousand to 381 thousand in mid-December.

eBay Selling & Shopping Online experienced a consistent download rate, with numbers hovering around 40 thousand to 55 thousand throughout the quarter. The app's active users began at nearly 2 million and saw a dip in late December before rising again to over 2 million.

For more insights into the performance of these top shopping apps and others, Sensor Tower's full suite of analytics tools provides an in-depth look into the ever-evolving mobile app landscape.