Q4 2020 Performance of Top iOS Shopping Apps in Europe

As the year 2020 came to a close, the iOS shopping app landscape in Europe showed noteworthy trends in downloads and user activity. Data provided by Sensor Tower offers a look into the performance of the top five shopping applications during the fourth quarter.

SHEIN - Shopping Online maintained a strong presence with downloads peaking at around 306K in late November before settling to approximately 268K by the end of December. The app's weekly active users saw an upward trend, rising from 4.15M in late September to a peak of 5.4M in late November, and then slightly decreasing to 4.38M by the year's end.

The AliExpress Shopping App witnessed a significant surge in downloads, reaching a high of 450K in early November. Weekly active users for the app also saw an impressive rise, from 6.32M at the start of the period to a high of 9.32M in late November, before tapering off to 7.49M by the end of December.

Vinted: Sell vintage clothes showed a remarkable spike in downloads in mid-November, hitting approximately 330K. The app's active user base remained relatively stable throughout the quarter, hovering around 2.1M to 2.3M, ending the quarter with about 2.2M weekly active users.

Wish: Shop and Save also experienced a peak in downloads in late November at around 256K. The app's weekly active users reached their zenith at 9.29M in the same month, followed by a decline to around 6.94M by the end of December.

Lastly, for Amazon, downloads saw a steady increase through the quarter, peaking at around 259K in late November. The weekly active users for Amazon showed a peak of 5.27M in mid-November, followed by a slight dip to 5.1M by the end of the quarter.

For more detailed insights and analysis on app performance, Sensor Tower's comprehensive data platform stands ready to assist market analysts and industry observers in understanding the ever-evolving mobile app landscape.