Top Shopping Apps on iOS Make Waves in Australia for Q4 2020

The final quarter of 2020 showed remarkable trends for the top shopping applications on the iOS platform in Australia. Data from Sensor Tower offers a detailed look into the downloads and active users of these apps during this period.

Starting with Google Home, the app saw a steady increase in downloads, starting at approximately 14K in late September and reaching a peak of around 48K in the week leading up to Christmas. Weekly active users also saw an upward trajectory, beginning at around 174K and culminating at approximately 205K by the year's end.

Shop: All your favorite brands experienced a similar trend with downloads beginning at around 14K and spiking to over 23K in late November, indicating a strong interest in the app during the Black Friday sales period. The weekly active users showed significant growth from approximately 112K to over 162K in the same month, before settling to around 136K by the close of the year.

SHEIN - Shopping Online also enjoyed a surge in downloads, with an early October high of approximately 17K, and despite some fluctuations, it ended the quarter with around 16K downloads. The app's weekly active users started at around 133K and reached a high of approximately 157K in late November.

For eBay Marketplace: Buy and Sell, the downloads showed a consistent increase from about 14K to over 17K towards the end of December. The number of weekly active users saw a peak of around 1.6M in late November, a likely result of the holiday shopping season.

Lastly, Amazon Shopping downloads also followed an upward trend, starting at roughly 11K and reaching over 20K in the final week of 2020. Its weekly active users began at about 561K and saw a peak of approximately 612K in mid-October.

While the revenue data for these apps was not provided, the consistent growth in both downloads and active users across the board suggests a strong performance for the shopping category on the iOS platform in Australia during the fourth quarter of 2020. For more detailed insights and data, Sensor Tower remains a valuable resource for tracking app performance trends.