AI Insights · Timothy · January 2021
Top 5 Shopping Apps on iOS in France, Q4 2020 Performance Review
A look at the performance trends of the top shopping applications on the iOS platform in France during the fourth quarter of 2020, showcasing user engagement and download metrics.
As the year 2020 came to a close, the French iOS shopping app market saw varying user engagement across top applications. Data provided by Sensor Tower offers insight into the download trends, revenues, and active user numbers for these platforms.
Buy and sell - Marketplace experienced fluctuating download numbers throughout the quarter, peaking at nearly 1K in the final week of December. Weekly active users saw a steady increase, ending the year with just under 1K active users. Revenue peaked in early November at over $1K but showed a declining trend towards the end of the quarter.
Alfred Home Security Camera, on the other hand, maintained a steady download rate around 200-300 per week, with a slight uptick in the holiday season. Active users grew to reach over 2K by the end of December. Revenue for Alfred Home Security Camera showed some volatility but ended the quarter on a stable note, with weekly revenue figures around $200.
Wallapop - Compra y vende downloads remained consistent, with weekly figures hovering around the low 200s. Active users started strong at over 4K, dipped slightly mid-quarter, but then rebounded to over 4K by the year's end. Revenue figures for Wallapop were modest, generally staying below $100 per week.
For Milanuncios - Comprar y vender, the download trend was relatively stable with a minor increase in December, reaching nearly 200 downloads. Active users showed a similar pattern, with a slight growth towards the end of the quarter, ending at around 1.5K. Revenue was not a highlight for Milanuncios, with figures often in the single digits, except for a spike to $129 in the third week of December.
Lastly, Homey — A better smart home showed the least movement in downloads, with numbers generally staying below 40 per week. No data on weekly active users was provided. Revenue for Homey remained under $40 per week, with no significant changes throughout the quarter.
Overall, the top shopping applications on iOS in France exhibited steady engagement in Q4 2020, with some apps showing potential for growth in both user base and revenue. For more detailed insights and data, Sensor Tower's platform provides an extensive analysis of app performance metrics.
