AI Insights · Timothy · January 2021
Europe's Top iOS Shopping Apps in Q4 2020: A Performance Snapshot
A glance at the performance of top iOS shopping apps in Europe during Q4 2020 reveals varying trends in downloads and user engagement, as reported by Sensor Tower. Insights into the apps' quarterly dynamics offer a picture of the shopping category's health on the platform.
Europe's Top iOS Shopping Apps in Q4 2020: A Performance Snapshot
In the fourth quarter of 2020, the shopping category on iOS devices saw significant activity among the top applications in Europe. Data provided by Sensor Tower gives us an overview of how these apps fared in terms of downloads, revenue, and weekly active users.
GLAMOUR Shopping experienced a peak in downloads and weekly active users at the beginning of the quarter with 93K and 114K respectively, before seeing a downward trend to 280 downloads and approximately 3.5K active users by the end of December.
Wallapop - Compra y vende maintained a steady performance in revenue, staying within the 20K to 24K range for most of the quarter, and ended with a slight increase to 19K. Downloads began at 22K and showed a consistent pattern, concluding the quarter with around 22K. The app's weekly active users ranged from 404K at the start, peaking at 424K mid-quarter, and closing at approximately 402K.
Shpock: Buy & Sell Marketplace showed a stable revenue trend with slight fluctuations, starting around 13K and ending the quarter at a similar level. Downloads saw an initial high of 32K, with some variation, and concluded with 33K. Weekly active users for Shpock started around 350K, peaked at 364K, and ended the quarter with over 308K.
For Milanuncios - Comprar y vender, revenue saw a gradual increase from 5.5K to 6.3K mid-quarter, then stabilized around 6K towards the end. Downloads saw an uptick from 6.6K to 8.2K, displaying growth as the quarter progressed. Weekly active users were relatively stable, starting at 84K and peaking at 88K by the year's end.
Buy and sell - Marketplace had a modest revenue profile, with figures ranging from 2.6K to 6.2K in the early weeks, dropping to 1.5K, and then rising to 3.7K by the close of the quarter. Downloads began at 4.8K, dipped to around 3.7K mid-quarter, and ended slightly higher at 4.2K. Weekly active users showed a decline from 11.5K to around 10.1K.
For more detailed insights and further analysis, Sensor Tower provides an in-depth look at the data behind these trends.
