Australia's iOS Shopping Apps Q4 2020 Performance Overview

In the fourth quarter of 2020, the iOS shopping app landscape in Australia saw varied trends in downloads, revenue, and weekly active users. The data from Sensor Tower provides a snapshot of user engagement across several leading apps in this category.

Buy and sell - Marketplace experienced a mixed trend with downloads peaking at 1.4K in early November and then dipping to 853 by the year's end. Weekly active users showed a declining trend from 4.6K at the start of the quarter to 4.2K in the last week of December.

Alfred Home Security Camera maintained a steady performance throughout the quarter. Downloads saw a slight increase from 242 to 316, and weekly active users grew from 1.1K to nearly 1.3K in the final week of December.

For Think Dirty – Shop Clean, downloads varied, reaching highs of 487 in mid-October and ending the quarter at 462. The app's weekly active users saw a slight decline from 5.1K to 4.8K.

Misfit showed a notable spike in downloads in mid-December, jumping to 106 from a low of 10 in mid-November. Weekly active users increased slightly from 474 to 538 in late December but dropped to 445 in the final week.

Lastly, Sneaker Crush - Release Dates saw downloads fluctuate, ending the quarter on a high note with 363 downloads. Weekly active users remained relatively stable, starting at 1.4K and finishing at 1.5K.

For more insights into the performance of shopping apps and other categories, Sensor Tower's detailed analysis and data can provide further understanding of the app market trends.