Q4 2020 U.S. iOS Lifestyle App Performance Overview

As the year 2020 came to a close, Sensor Tower data provides an overview of the top 5 Lifestyle applications on the iOS platform in the United States for the fourth quarter.

Pinterest saw a consistent number of downloads throughout Q4, starting at 336K in the last week of September and peaking at 387K in the third week of December. The app's weekly active users fluctuated, beginning at 31M and reaching a high of 33M in the last week of December.

The Amazon Alexa app experienced a significant spike in downloads during the last two weeks of December, with a dramatic jump to 658K in the third week, before settling at 405K. Active users saw a high of 4.7M in the third week of December, contrasting with a low of 3.8M in early October.

Tinder: Chat, Dating & Friends generated substantial revenue, with figures ranging from 4M to 5.8M USD throughout the quarter. Downloads peaked at 202K in the first week of December, while active users saw a gradual decrease from 6.5M to 5.5M over the quarter.

Zillow Real Estate & Rentals maintained steady downloads, with a slight increase to 161K in the last week of December. Weekly active users, however, showed a declining trend from 3M at the start of Q4 to 2.7M by the end.

Lastly, Google Home experienced its highest number of downloads in the third week of December at 301K, while active users peaked at 1.9M in the same timeframe.

For more detailed insights and data, Sensor Tower's full reports and analysis offer an in-depth look at the app economy and user trends.