Top 5 Lifestyle iOS Apps in Brazil: Q4 2020 Performance Overview

In the fourth quarter of 2020, Brazil's iOS platform saw varied performances among the top lifestyle applications. Sensor Tower's data provides us with a glimpse into the dynamics of these popular apps.

Pinterest showed a consistent trend with downloads fluctuating around 70 thousand to 80 thousand, peaking at 74 thousand in late October before dropping to 57 thousand by the end of December. The app maintained a strong user base, with weekly active users starting at 8.6 million and peaking at 9.1 million mid-November, eventually closing the quarter with 9.1 million.

Tinder: Dating, Chat & Friends generated significant revenue throughout the quarter, ranging from 100 thousand to 140 thousand weekly, with a notable peak in late December at 126 thousand. The app's downloads saw a steady climb from 28 thousand to nearly 39 thousand by the end of December, while weekly active users remained just above 1.1 million.

FitPro focused on downloads and active users due to a lack of revenue. Downloads started at 16 thousand and saw a considerable increase to 30 thousand in the third week of December, before dipping to 18 thousand. Weekly active users climbed from 100 thousand to 176 thousand in the same period, showing a strong upward trend.

Amazon Alexa, with no revenue to report, had a notable spike in downloads, jumping from 6 thousand to 24 thousand in the third week of December, and then falling to 11 thousand. Active users showed an overall increase from 84 thousand to 135 thousand before ending at 122 thousand.

Google Home also demonstrated no revenue but had a steady download rate, starting at 9.7 thousand and peaking at 13.5 thousand in November. The weekly active users exhibited a slight growth, starting at 92 thousand, peaking at 104 thousand in the third week of December, and concluding the quarter with 105 thousand active users.

For more in-depth insights, Sensor Tower's platform provides detailed analytics on the performance of these and other applications across various markets and platforms.