Australia's Top 5 iOS Lifestyle Apps Q4 2020 Performance Overview

As the final quarter of 2020 wrapped up, Sensor Tower provides a glimpse into the performance of the top Lifestyle applications on the iOS platform in Australia. Here's a concise overview of how apps like Google Home, Pinterest, and Tinder: Chat, Dating & Friends fared during this period.

Starting with Google Home, the app saw a significant increase in downloads, jumping from 14K in the last week of September to over 35K in the final week of December. Weekly active users also showed a rising trend, from approximately 174K to over 204K in the same timeframe.

Pinterest displayed a steady download rate, starting at around 18K in late September and peaking at over 25K in the week leading up to Christmas. The app's weekly active users fluctuated but ended on a high note, with an increase from 4.2M to 4.6M by year's end.

For Tinder: Chat, Dating & Friends, revenue figures were notable, with the app generating between $437K to $568K per week throughout the quarter. Downloads for Tinder also saw an upward trajectory, with a modest rise from 9K to over 12K. Active users hovered around the 900K mark, with a slight increase in the final weeks of December.

The realestate.com.au - Property app's download numbers varied, with a high of nearly 12K in mid-October and a low of around 8K towards the end of December. Weekly active users saw a slight dip from 327K to 333K over the quarter.

Lastly, Carsales experienced a fluctuating download pattern, starting at close to 8K and ending the quarter at approximately 8.4K. Active users showed a modest increase, from 207K in the final week of September to 209K at the end of December.

For more detailed insights and data, Sensor Tower's full suite of analytics tools is available to explore the nuances of app performance across various platforms and regions.