Top 5 Lifestyle Apps in Australia on iOS for Q4 2020

Australian iOS Lifestyle Apps Shine in Q4 2020: A Sensor Tower Report

The final quarter of 2020 saw significant activity in the Lifestyle category on the iOS platform in Australia. Sensor Tower's data provides us with a clear view of the top performers in terms of downloads, revenue, and weekly active users.

Tinder: Chat, Dating & Friends

Tinder experienced fluctuating revenue throughout Q4, peaking at nearly $580K in late November and maintaining strong revenue into December with about $569K. Downloads saw a high in late November at over 13K but ended the quarter on a high note with approximately 12K downloads in the last week of December. The weekly active users showed a declining trend, starting at over 925K in late September and dipping to around 841K in early December, before rebounding to roughly 923K by year's end.

Bumble: Dating & Friends App

Bumble's revenue showed a steady increase, ending the quarter on a high with nearly $192K in the last week of December. Downloads peaked in mid-October at over 7K and concluded the quarter with a surge to approximately 7.5K downloads. The app's weekly active users remained relatively stable, starting the quarter at around 213K and closing slightly lower at about 192K.

Hinge Dating App: Match & Date

Hinge's revenue saw growth in Q4, culminating in over $63K in the final week of December. Downloads for Hinge were at their highest in mid-October with over 6K, and finished the quarter with a notable increase to nearly 6K downloads. The weekly active users count for Hinge remained consistent, beginning at approximately 129K and ending the quarter at around 122K.

eharmony: dating & real love

The eharmony app showed an impressive revenue spike in the last week of December, reaching over $27K. Downloads fluctuated, with a notable peak of over 800 in both late October and early December, and a sharp increase to around 1.2K by the end of December. Weekly active users saw a slight upward trend, starting at about 5.7K and ending the quarter at approximately 6.4K.

Badoo: Dating. Chat. Friends

Badoo had a consistent revenue pattern, with a slight increase to around $11K in the last week of December. The app's downloads saw a peak in mid-October at nearly 1.9K and closed the quarter with around 1.3K downloads. Weekly active users for Badoo remained steady, starting at over 37K and ending the quarter at about 35.8K.

For more detailed insights and data, Sensor Tower's platform offers an in-depth look into the app market and performance metrics.