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AI Insights · Timothy · January 2021

Australia's Top 5 iOS Dating Apps: Q4 2020 Performance Overview

An analysis of the top 5 dating apps on the iOS platform in Australia for Q4 2020, showcasing downloads and user engagement, as reported by Sensor Tower.

Australia's Top 5 iOS Dating Apps: Q4 2020 Performance Overview

In the fourth quarter of 2020, Australian singles continued to turn to their smartphones to find love and companionship, with some interesting trends observed among the leading dating applications on the iOS platform.

Tinder: Chat, Dating & Friends maintained its popularity, with weekly active users peaking at nearly 923K in the last week of December. Downloads saw a high of roughly 12K in the same period, while revenue fluctuated, ending the quarter on a high note at around $569K.

Bumble: Dating & Friends App also demonstrated a strong performance, with a consistent increase in revenue, reaching up to $192K in the final week of December. Downloads for Bumble peaked at over 7K in the same week, and weekly active users showed a slight uptick to close at just over 191K.

Hinge Dating App: Match & Date saw its revenue grow towards the end of the quarter, with a notable jump to approximately $63K in the last week of December. Downloads experienced a rise with a high of over 5K, and weekly active users climbed to about 122K in the same timeframe.

Yubo : Make new friends experienced a steady increase in both revenue and downloads throughout the quarter, with revenue hitting nearly $30K and downloads reaching almost 7K by the year's end. The app's weekly active users also saw growth, ending at around 68K.

Plenty of Fish Dating App showed a significant increase in revenue in the final weeks of the quarter, peaking at about $69K. Downloads for Plenty of Fish trended upwards, reaching over 3K, while weekly active users saw a slight increase to approximately 31K by the close of December.

It's clear that the dating app industry in Australia remains vibrant and competitive. For more detailed insights and analysis, Sensor Tower offers a comprehensive look into app performance and trends.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2021