Q4 2020 Performance of Top Books Apps on iOS in Latin America

In Q4 2020, Latin America's iOS Books category witnessed interesting user engagement across top applications, as reported by Sensor Tower. Here's a quick dive into the performance of the top five apps in this segment.

Storytel: Audiobooks & Ebooks saw a fluctuating trend in downloads, starting the quarter at approximately 9K and peaking at nearly 10K in mid-December. Weekly active users (WAUs) dipped in October to around 43K but bounced back, ending the year at roughly 49K. Revenue exhibited minor fluctuations, maintaining a level between $19K and $24K through the quarter.

Scribd's Everand: Ebooks and audiobooks experienced a steady revenue stream, ranging from $11K to $13K weekly. Downloads peaked at over 3K in mid-October and WAUs saw a gradual increase from around 20K to 21K over the three-month period.

STARY PTE. LTD.'s Dreame - Read Best Romance had a notable rise in revenue from $6K to $11K in the final weeks of December. Downloads more than tripled from 2K to over 6K, and WAUs saw a significant jump, concluding the quarter at approximately 16K.

Manobook: My Good Story Reader by CHANGDU (HK) TECHNOLOGY LIMITED showed a revenue pattern that swung between $7K and $9K. Downloads had a notable spike in late October, reaching over 2K, while WAUs held steady around 10K throughout the quarter.

Lastly, Ubook: Audiobooks from Ubook Editora Ltda saw revenues consistently hovering between $6K and $7K. The app's downloads dipped in November to under 1K but slightly recovered to over 1K by year's end. WAUs declined from 10K to under 7K, then slightly recovered to just over 7K.

For more insights and detailed app performance metrics, Sensor Tower provides an extensive analysis of market trends and user behavior.